Real-Life, Fast, Free Career Advice from an Expert Career Coach
“The problem is that most people think of a resume like a job history," I said. "Instead, you should think of it like a marketing brochure for you."
“There are certain pieces of information that should be included on career resumes, but a lot of people are caught up in the old ideas about format, style, and protocol. You need to be up to date on what a new resume should like look, when to bend the rules, and what an employer's expectations are today."
"What are the mistakes people?" Janet asked.
"First, remember that the
goal of your resume is
to get an interview, not to get the job.
To get the interview, you need to convince a
potential employer you are worthy of their limited time. Your resume
is like a sales brochure for you, representing your skills and
accomplishments to a potential employer. It is likely that an
employer will only take a few seconds to skim your resume, so it is
important that your resume emphasizes what you could do for an
employer.
"Your resume needs to
have enough information about your qualifications to grab an
employer's interest, without including information that will
disqualify you. It must be organized in a way that a potential
employer can look it over briefly, and in a few seconds, understand
if you are a good fit for a position. If your resume is
difficult to read, if an employer has to dig to find relevant
information, or if it includes inappropriate information, you reduce
your chances of making it to the next step in the search process.
"Another mistake people
make in preparing their resume is to assume that a potential
employer or interviewer will carefully read the resume. Most won't.
Instead, they will skim it, looking for a few key points. If your
resume is not reader-friendly, that brief overview may miss
your most important accomplishments. Or it could lead a reader to
focus on experience that is not relevant to the position you are
shooting for."
"What about an objective on a resume?" Janet asked.
Contrary to popular belief, an objective is not a mandatory part of a resume. In fact, there are other elements that can substitute for a career objective and make your resume much more effective.
"What other mistakes should I avoid?" Janet asked.
"Too many resumes are just a list of responsibilities," I said. "When I see the phrase 'Responsibilities include...' I know that person doesn't have a resume that represents them effectively."
"Employers
want to see why you have more potential than the hundreds or
thousands of other applicants. To demonstrate this, describe how you
improved a process or product, made a significant suggestion, or
contributed something of value to an organization."
"This aspect
of your resume can be particularly difficult to do for oneself,
because it feels a lot like bragging, which many of us have been
taught not to do. It is okay to single out something you did once, a
suggestion you made, or a procedure you developed. Think about when
you took the initiative to make something happen, or when you went
above and beyond your typical responsibilities to benefit your
employer.
"Accomplishments also include skills you learned," I added. "If you
can quantify your accomplishments, all the better. Don’t worry if
you cannot. Not every experience lends itself to number-based
explanations.